ONLINE SHARE TRADING PLATFORMS AND INVESTOR BEHAVIOR AT ANGEL ONE

Authors

  • P. Sravani Author
  • Dr. P. Vijaya Lakshmi Author

Keywords:

Angel One, Online Trading, Investor Behavior, Share Market, Investment Decisions, Risk Tolerance, Digital Trading Platform, Financial Markets

Abstract

The investment landscape has been transformed by online share trading platforms, which provide investors with unparalleled access to financial markets and enable rapid transactions. The objective of this investigation is to evaluate Angel One's position in the broader context of the impact of internet trading platforms on investor behavior. Market data, usability, execution speed, and analytical tools comprise the evaluated platform factors that influence investment decisions. The research elucidates the decision-making processes, risk propensity, and trading behaviors of investors. The results suggest that Angel One's digital platform and minimal transaction costs have contributed to an increase in investor engagement and involvement. Additionally, increased accessibility encourages overconfidence and impetuous trading. Investors' responses to online trading are contingent upon their demographics and investment experience. The essay underscores the importance of platform-based strategies in the prevention of risk and the education of investors. The investigation has improved our comprehension of investor behavior and online trading technologies.

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Author Biographies

  • P. Sravani

    Department of MBA , Priyadarshini Institute Of Science & Technology For Women, Khammam

  • Dr. P. Vijaya Lakshmi

    Assistant Professor&HOD, Department of CSE , Priyadarshini Institute Of Science & Technology For Women, Khammam

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Published

2026-06-08

Issue

Vol. 2 No. 2 (2026): Volume 2 Issue 2, April-June 2026

Section

Articles

License

Copyright (c) 2026 International Journal of Sustainable Intelligent Technologies

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