B2B BRANDING STRATEGIES WITH REFERENCE TO TATA STEEL

Authors

  • SIDDUNURI NAVEEN Author
  • Mr. M. BALA SWAMY Author

Keywords:

B2B Branding, Corporate Identity, Industrial Marketing, Customer Relationship Management (CRM), Brand Trust, Sustainability, Digital Transformation

Abstract

In order to demonstrate how a strong corporate identity can create long-lasting partnerships, technical excellence, sustainability, and customer perception, this study looks at Tata Steel's business-to-business (B2B) branding strategy. The goal is to be competitive in the industrial market. By exhibiting honesty, dependability, transparency, and creativity, the company promotes client-focused solutions, strategic communication, and collaboration in addition to price and product offerings. By implementing digital transformation, value-added services, and sustainability, Tata Steel has gained international partners and institutional clients. Unlike other steel producers, Tata Steel is driven by its brand mission and operational excellence. According to the study, industrial businesses can improve their brand value by managing customer connections, communicating consistently, and fulfilling their social and environmental responsibilities. Long-term, this will weaken B2B clients' loyalty.

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Author Biographies

  • SIDDUNURI NAVEEN

    Dept of MBA,

    Mother Teresa Institute of Science and Technology, Sathupally, Khammam.

  • Mr. M. BALA SWAMY

     Assistant Professor, Dept of MBA,

    Mother Teresa Institute of Science and Technology, Sathupally, Khammam.

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Published

2026-06-01

Issue

Vol. 2 No. 2 (2026): Volume 2 Issue 2, April-June 2026

Section

Articles

License

Copyright (c) 2026 International Journal of Sustainable Intelligent Technologies

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